IT Looks Good in Green

Last week, we outlined one way businesses could go green and make green.  By ditching those old fax dinosaurs and switching to desktop faxing, companies eliminate paper and its associated environmental costs.  From the invention of the wheel to today’s rapid evolution in the digital age, developing new technology has always been motivated by saving time and resources.  We want to get places faster so we can have more time.  And we want to use less and spend less to get there.  That’s where the green movement and IT intersect:  Green IT.  Save paper, space, energy, time, and connect people across the world to save the world.  Now that green has become a fashionable color in the business industry, more companies are being judged by their triple bottom line: people, planet, and profits.  Investors and consumers want to feel good about the products and services they use.  Since 2009, Newsweek has been tracking the world’s 500 greenest companies across industries.  With a corporate environmental policy since 1971, IBM continues to lead the tech pack.  From aggressive recycling programs to harvesting rays from the sun, other tech giants like Apple and Google are doing their part, too.  Here’s Newsweek’s 2011 list of the 30 greenest tech companies.  And, of course, we’d like to help more companies get on the list.